RevOps & GTM Systems Lead

Jonathan
Yern

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RevOps & GTM Systems Lead with 10+ years owning Salesforce and revenue technology for high-growth SaaS companies. Deep experience in platform administration, automation, AI, and Revenue Operations, with a focus on scalable systems, strong adoption, and measurable business impact.

10+ Years

Experience

5x Certified

Salesforce

3x Certified

AI

1,500+

Users Supported

Career Timeline

10+ years leading Salesforce, GTM systems, and Revenue Operations for high-growth software companies.

2023 — Present
SonarSource

Salesforce Technical Lead

  • Own Salesforce and supporting GTM systems, serving as the primary technical partner to Revenue Operations, Sales, Marketing, and Finance.
  • Built a custom Salesforce solution with Cursor, replacing an AppExchange app and saving $12K annually.
  • Deployed a Claude-powered Glean multi-agent workflow that deflects 40% of GTM support requests.
  • Maintain Salesforce data governance, security, and compliance standards.
2022 — 2023
JW Player

Senior Director of Sales Operations

  • Led Sales Operations across Pricing, Deal Desk, and Order Management, reducing deal approval time 75%.
  • Increased Salesloft adoption to 95%, improving sales activity and win/loss visibility.
  • Partnered with Sales, Finance, Legal, and HR leaders to design compensation plans and improve revenue processes.
2019 — 2022
Unity Technologies

Senior Salesforce Administrator

  • Led global Salesforce support for 1,500+ users, improving SLA attainment from 90% to 97%.
  • Implemented a Gearset CI/CD framework that reduced release cycles 50% and eliminated manual change sets.
  • Automated employee access through Okta SSO and SCIM, saving more than 180 hours annually.
  • Owned Salesforce audit readiness, security, and compliance in a public-company environment.
2018 — 2019
Acumera, Inc.

Sales Operations Manager

  • Recovered a stalled Salesforce CPQ implementation and drove full sales-team adoption.
  • Integrated DocuSign with Salesforce CPQ, reducing contract turnaround from 4+ days to under 30 minutes.
  • Managed sales incentive plans, compensation policies, and supporting operational processes.
2017 — 2018
Anaconda, Inc.

Director of Sales Operations

  • Led Sales Operations and GTM systems initiatives, providing CRM and business intelligence insights to senior leadership.
  • Launched a lead qualification program that increased qualified opportunities 72%.
  • Designed a compensation plan that contributed to 40% year-over-year sales growth.
  • Automated renewals, delivering a 10% improvement in customer retention.
2015 — 2017
Vidyo, Inc.

Sales Operations Manager

  • Led and developed junior team members responsible for sales systems and operational support.
  • Increased CRM adoption 25% through role-based workflows, custom objects, reports, and dashboards.
  • Built a DealHub partner portal that increased qualified partner-submitted deals 45%.
  • Negotiated GTM technology contracts, reducing annual vendor costs an average of 35%.
2013 — 2015
IntegraMed

Salesforce Administrator

  • Administered Salesforce and delivered training and support for 100+ users.
  • Built Salesforce tracking tools that increased event revenue 138% and referral sales 7% year-over-year.
  • Maintained Salesforce data quality and platform reliability in partnership with IT Operations.

Signature Wins

Select any card to flip and see how it was built.

Selected projects where systems thinking turned into measurable business impact.

Certifications

Six active credentials spanning Salesforce administration, AI, and NVIDIA AI infrastructure.

  • Salesforce Certified Advanced Administrator
  • Salesforce Certified Administrator
  • Salesforce Certified Agentforce Specialist
  • Salesforce Certified Integration Architect
  • Salesforce Certified AI Associate
  • NVIDIA-Certified Associate: AI Infrastructure and Operations

Stack & Tooling

Platforms and tools used to ship the work above across GTM, security, data, and AI.

GTM Platform & Revenue Ops

Salesforce Sales CloudCPQLeanDataClariGainsightDocuSignZuoraTackle.io

Sales & Marketing Stack

SalesLoftOutreachNooksQualified6SenseAdRollZoomInfoLinkedIn Sales NavigatorProductboard

DevOps, Data & Security

GearsetCopadoGitHubData LoaderDemandToolsSalesforce Data MaskOktaJumpCloud

Collaboration & AI

JiraConfluenceCursorGleanChatGPTClaudeGeminiAgentforceShowpadAbsorbZuddlGoldcastSlack